The masterclass took place on October 16, 2023, as part of the StrategyDays CRM, Contact Center & Marketing event at the Grandhotel Schloss Bensberg.


  • Oliver Maisch – CIO – VBH Holding GmbH
  • Ulf Seelig – Principal Consultant Digital Business & eCommerce – Experts in Motion AG
  • Moritz Böhmer – Account Manager DACH – Intershop

A digital customer portal is a platform that offers customers constant access to services and information. It is designed to reduce the workload on customer service agents by automating common requests and enabling customers to self-serve. By centralizing customer data, the portal improves communication and delivers personalized notifications through efficient use of data. Integration with existing systems increases process efficiency. The portal helps to build customer loyalty and supports business growth by reducing costs and increasing customer satisfaction. A user-friendly portal is crucial for maximizing these benefits.

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Information about the Companies

VBH is a leading international wholesale company specializing in window and door hardware. With an impressive annual turnover of around EUR 550 million, the company demonstrates its strong presence on the global market.

Intershop Intershop’s Commerce Cloud is a highly flexible and scalable e-commerce platform. The platform’s architecture allows for customization and integration with existing systems. As a Platinum Partner, XIM implements the Intershop Commerce SaaS platform with dedicated B2B functionality.